Blue Squirrel Logo

Our New Website Launch

This week sees the launch of our new company website. It has been a month or so in the making and as you would expect, not only does it look good (we think) but we have made sure it's follows the latest standards and best practices when it comes to web development. After all, if we don't follow the best practices for our own website, then how could anyone who is looking for a new website have confidence in us and our ability if our own site isn't up to scratch. 

So what do we mean when we say latest standards and practices?...what standards should every modern website conform to? Lets go through some of those standards and why they are important. 

This site is mobile friendly.

In other words, this site works just as well on a small screen (i.e. a mobile phone), as it does on a full-sized desktop computer. In recent years, the number of users using a small screen device to browse the web has gone up and now accounts for around 50% of all web-traffic. Google has recognised this and will now favour mobile friendly websites over non-friendly sites in search ranking. 

This site is secure.

If you take a look at the address bar on your browser, somewhere you should see a padlock. This means the connection between your computer and the server where this website is stored, is encrypted. Anything you do, any information you send, is safe and secure. This is another factor which can affect your search engine ranking, as Google are now favouring secure websites over non-secure websites. 

This site is cookie compliant.

The very first time you visited this site, you will have seen a banner appear saying that this site uses cookies. In our case, we use cookies to analyse traffic and see how many people visit our site, but the law requires us to gain your explicit consent before we can use that cookie which this sites does. (See our blog article All About Cookies if you want to learn more about cookies and the law)

This site is optimised for search engines AND social media.

Not only have we followed the best practices for optimising our website for search engines, which includes using titles, meta tags and correct use of heading, we have also included tags which social media sites look for and use. For example, if you were to share this article to a twitter account, you will see twitter generate a summary card with a description, and image relating to this article. Twitter has got that information from special tags we have placed in the code of this site. 

This site has a blog. 

A blog is a fantastic way of driving traffic to a website using social media. We can write a blog post (like this one) and publish it to our website. We then can share the link on our social media channels which our followers will see and hopefully want to visit our site and read.